I’ve been wanting to interview the shareholders at ATKG about their unique take on CPA firm culture and how that fits into their overall strategy in the market for quite some time. When Accounting Today recognized them … again… as one of the “Best Firms To Work For” nationwide, it became even that more important that we get them on the show.
In this episode, I interview both Melanie Kirk and Teryn Grater of ATKG on their personal backgrounds as well as their philosophies about business and running a successful accounting firm.
Client selection…
Among the many aspects that are involved with running a successful firm and retaining your best people, one of the core issues Melanie and Teryn believe is key is to make sure your clients fit with your overall firm culture. While there is a part of them that wants to assist every client, and we all know there is always plenty work, they realized years ago that they wouldn’t be the perfect fit for everyone. And if they did accept any and all business, then it would have a detrimental effect on their team members. Consequently, ATKG has endeavored to stay true to their core business and only accept those clients that they truly feel are a good fit both ways.
The team is key…
A consistent theme throughout this interview is that their team is key to their success. They realized while still a very small firm that if they wanted to grow and take good care of their clients, having the right people on board and minimizing turnover was a necessity. As you will hear throughout the session, they go to great lengths to create an environment where all team members are appreciated and feel comfortable continuing to grow their careers with the firm.
For further information on any of the organizations mentioned in the program, please visit any of the links at NAWBO, EO, or Women’s Global Connection.
Also, more information about ATKG can be found at http://www.atkgcpa.com or by contacting Annette Goodson, their recruiting manager.
I hope you enjoy! Have a great week,
Mark Goldman CPA
President – Where Accountants Go
www.WhereAccountantsGo.com
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