Resume Tip: Speak Their Language

MGR Accounting Recruiters in
on Jul 25, 2015. Posted inBlogging In Balance

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If you’ve ever heard someone say, “Now you’re speaking my language”, you know it refers to the feeling that they have at that moment that you are telling them exactly what they MGR Accounting Recruiters - Mirror - Mirror the jobneed to hear.  They perceive that you understand their needs.  This can work for you in your job search as well.

Tailoring your resume to the specific advertisement you are answering is an effort that not all job seekers are willing to do, but if you are, then this technique can make a huge difference.  When focusing your resume on specific abilities that are necessary for a specific job, use slight variations of the employer’s own wording to describe your experience.  Don’t copy the phrasing exactly, but explain your background in similar terms as the employer is using to describe their need.

(Just to make sure there is no misunderstanding… don’t be dishonest!  It’s acceptable to point out your strengths and abilities in such a way as to get them better noticed, but obviously it’s not acceptable to falsify your resume in any way.)

By using similar terminology as the employer, your resume will stand out to them as having high potential for meeting their need.  In addition, using similar terms will make it more likely that you are ‘found’ by any search tool they are using.  For instance, saying you have “Great Plains” experience may not stick out if the employer is searching for the term “Dynamics GP”.  If they physically read each resume in the prescreening stage, they would find you.  But if they search for keywords first and discard the other resumes, yours could go unnoticed.

Generally terms like ‘hard worker’ and ‘team player’ can be useless and take up valuable space on your resume, but if the advertisement for the job you are applying for uses terms such as these, then using those same terms on your resume can turn out to be beneficial as well.

If you want to take the technique one step further, you can even extend it to the interview stage.  The more you are able to mirror the communication style and terms that are used by the interviewer, the more likely you will be seen as a good fit for the position at that stage as well.  However, that is a much deeper topic and should be reserved for  a later blog.

Until next time, I wish you the best in your search!

Mark Goldman CPA