Employers: Be ready to ‘sell’ a littleMGR Accounting Recruiters in
Recently we were speaking with a job candidate, Jane (names changed) after her interview with Ms. Smith for a job as an Accountant. Jane was telling us that they had a good conversation, but she was concerned about a few things. Ms. Smith had covered the basics of the job but also had mentioned that sometimes the hours were difficult, and that the benefits they had “weren’t that great”. Jane said the duties sounded fine, but she wasn’t sure how to feel about the other aspects of the position.
I asked her if she had also mentioned that the company had been in business for 50 years, was continuing to grow, and that it had been a good job for her for many, many years. She said no. This brings me to the topic for this blog.
Employers – be ready to sell a little in the interview. Having worked with accounting managers to hire accountants for about 20 years now, occasionally we will hear things such as, “We just want to make sure they are willing to work whatever overtime is needed” when explaining why the stated overtime was padded a little. There is definitely some validity to this approach and you certainly want to paint a realistic picture of the job, but exaggerating it too much can cost you a good candidate. If the job is 45 hours a week, you certainly don’t want to say it’s just 40, but padding the estimate to 50-55 hours per week can have unintended negative consequences.
Also, something we learn as recruiters over the years is that many things are relative. To someone that has 100% paid medical insurance, a 50% paid plan is lacking; however to someone that has no medical insurance, a 50% paid plan looks very generous. When you are talking about different aspects of the job, be careful not to present them in a negative light unless you know for a fact that the person was expecting something different. Just state the facts, and then let the interviewee draw their own conclusions based on their personal expectations.
Lastly, be prepared to ‘sell’ the positive aspects of the job or company. Almost every job or company has something that makes it attractive or unique. Pointing out these aspects in the interview will help ensure you attract the employees that appreciate those aspects, and thereby increase their tenure on the job. Don’t sugar-coat anything… just try to present a balanced picture of the opportunity.
I wish you the best on all your searches.